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Restaurant Franchising

RRP $415.99

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This book is the only up-to-date book of its kind that will provide an introduction to franchising, its pros and cons, and other aspects pertinent to restaurant franchises. It is the only guide to franchising written exclusively for food service professionals and is an indispensable resource for anyone wishing to break into one of today's most dynamic service industries.

Since the late 1800s, when the idea was first conceived, the restaurant franchise has become a worldwide phenomenon. Opportunities abound for restaurateurs and food service professionals with the know-how to dive into and stay afloat in the growing, ever-changing sea of franchise operations. With the help of vignettes and case histories, this completely updated new edition toRestaurant Franchising explains operate a successful franchise, from developing a winning franchise concept to demystifying the legal intricacies of franchise agreements.

Topics include:

  • What is franchising?
  • Franchising pros and cons
  • Selecting the franchise that fits your style and goals
  • Finding financial backing
  • Understanding franchise agreements
  • State franchise rules and regulations
  • Developing healthy franchisor/franchisee relationships
  • International franchising
  • Unconventional franchises

This book is suitable for classroom use, and an accompanying online instructor's manual is available as a teaching resource for instructors. It includes a template of a syllabus to fit one semester within an academic calendar, and each chapter's contents are highlighted starting with the chapter's objectives. Objectives are designed so that after reading and studying each chapter, the student should be able to complete specific knowledge components. Key teaching elements and points are listed for each chapter, with special emphasis on definitions and terminology. References and other sources for further information are also provided. At the end of each chapter within this book, there is a case study, for which discussion questions are listed. Possible topics for class assignments and field studies are suggested in the instructor's manual. In addition, almost 200 PowerPoint slides are provided for each chapter. Overall this manual is designed to provide teaching aids that will help in making lectures a more productive, interactive, and interesting learning experience for students.

Readers will get practical, first-hand information that will be extremely useful to hospitality academicians and students, as well as corporations that are franchisors and other related restaurant corporations. It will be a valuable book for entrepreneurs and those interested in owning a franchise.


The Lucky Elephant Restaurant

RRP $17.99

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Detective Lane is back, tracking down trouble on the streets of Calgary with his sharp-eyed partner Harper in tow. The duo must find the missing daughter of radio celebrity Bobbie Reddie before it's too late. But is Bobbie really as saintly as her fans believe? Lane must uncover the truth or this time the danger will hit much closer to home.


Pathfinder

RRP $19.99

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Nine men. 2,000 enemies. No back-up. No air support. No rescue. No chance. . . The Sunday Times bestseller.

First in - the official motto of one of the British Army's smallest and most secretive units, 16 Air Assault Brigade's Pathfinder Platoon. Unofficially, they are the bastard son of the SAS. And, like their counterparts in Hereford, the job of the Pathfinders is to operate unseen and undetected deep behind enemy lines.

When British forces were deployed to Iraq in 2003, Captain David Blakeley was given command of a reconnaissance mission of such critical importance that it could change the course of the war. It's the story of nine men, operating alone and unsupported, 50 miles ahead of a US Recon Marine advance and heading straight into a hornets' nest, teeming with thousands of heavily armed enemy forces. This is the first account of that extraordinary mission - abandoned by coalition command, left with no option but to fight their way out of the enemy's backyard.

And it provides a gripping insight into the Pathfinders themselves, a shadowy unit, just 45 men strong, that plies its trade from the skies. Trained to parachute into enemy territory far beyond the forward edge of battle - freefalling from high altitude breathing bottled oxygen and employing the latest skydiving technology - the PF are unique.

Because of new rules introduced since the publication of Bravo Two Zero, there have been no first-hand accounts of British Special Forces waging modern-day warfare for nearly a decade. And no member of the Pathfinders has ever told their story before. Until now. Pathfinder is the only first-hand account of a UKSF mission to emerge for nearly a generation. And it could be the last.

About the Author

Captain David Blakeley was second in command of the elite Pathfinder Platoon and fought in the Iraq war in 2003 and in Afghanistan after 9/11. Before that, with 1 PARA he saw action in Kosovo, Sierra Leone and Northern Ireland and was, at one point, the youngest Captain in the British Army. After being seriously injured in Iraq he fought his way back to physical fitness and went on to undertake SAS selection. He now works as a military consultant to TV and film production companies. Pathfinder is his first book. He lives in London.


Restaurant

RRP $71.50



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